Fishing equipment

US fishing gear market reaches nearly $ 4 billion, says NPD

For the 12 months ending September 2021, revenue from in-store and online sales of fishing equipment in the United States at mass merchants and sporting goods retailers, as well as e-commerce sites grew 4% year-on-year to $ 3.9 billion. The fishing equipment market has experienced three consecutive years of growth, according to The NPD Group.

Lines, lures and terminal equipment accounted for the largest portion of revenue in the 12 months ending in September, followed by rods and reels. However, it was the fastest growing marine electronics category – with revenues up 26% year-over-year.

“Fishing is a sport that connects with the new way of life that has emerged due to the COVID-19 pandemic, as people seek refuge outside,” said Matt Powell, industry adviser sport at NPD. “Today’s fishing gear market is the biggest it has ever been. Categories related to accessories, from tackle boxes to rod and reel cases, sounders and pollsters, are selling particularly well, as consumers who previously invested in the sport are now making add-on purchases.

NPD recently extended its retail tracking service to provide comprehensive point-of-sale information in the fishing tackle market. The addition of this category builds on the company’s existing athletic coverage of athletic footwear, sportswear, team sports equipment, hiking, camping, skiing and snowboarding. , cycling, running and fitness. Data on fishing gear are available today and include three years of historical comparisons.

“We are delighted to add this important category to our sports equipment offering,” said Jim Kelley, president of US Sports, The NPD Group. “In today’s highly competitive and rapidly changing retail environment, providing brands and manufacturers with a holistic view of the sports and outdoor industry landscape enables them to make decisions based on facts and develop their business. “

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About the NPD Group, Inc.

NPD offers data, industry expertise and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2,000 businesses around the world trust us to help them measure, forecast and improve performance across all channels, including physical commerce, e-commerce and B2B. We have services in 19 countries around the world, with operations spanning the Americas, Europe and APAC. Practice areas include Apparel, Home Appliances, Automotive, Beauty, Books, B2B Technology, Consumer Technology, E-commerce, Fashion Accessories, Food Consumption, Catering, Footwear, home, home improvement, children’s products, multimedia entertainment, mobile, office supplies, retail, sports, toys and video games. For more information, visit npd.com. Follow us on Twitter: @npdgroup.

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